Free bonus
Five easy ways to point more signal at your book.
Once your book has a home and a way to hear the hands going up, these are the first five moves that make every bit of signal count. Small steps, no funnel, built for a busy owner.
What's inside
- Put a QR code on the copies you hand out so a book in someone's bag still finds its way home
- Add one line to your email signature that quietly points every reply at the book
- Send a short referral letter to the people already glad to send you names
- Fold the book into how you already talk to customers, no new campaign required
- Drop a postcard to the readers who went quiet and give the signal a reason to come back
Stuart Bell
Stuart Bell has helped create more than 1,200 books for business owners, the kind whose clients have to trust them before they buy. He's the co-founder of 90-Minute Books and the creator of the High-Trust Business framework.