About the Author
Meet Stuart Bell
Co-founder, 90-Minute Books
Stuart Bell has helped create more than 1,200 books for business owners. Not novels, not memoirs. Books built to start conversations with the right people and turn into clients.
Most of those books were for a particular kind of owner: the kind whose clients don't just click buy. They have to talk to you first. They need to trust you before they'll hire you. Stuart started calling these High-Trust Businesses, and the more he worked with them, the clearer it became that the marketing playbook they'd been handed was built for someone else.
He's the co-founder of 90-Minute Books, the done-for-you way to go from idea to a finished book that works as a lead generation tool, and the creator of the High-Trust Business framework.
He wrote this book because he kept meeting owners with a book they were quietly proud of and quietly disappointed by. The book was fine. It had just never been given a working home.
In His Own Words
Why I wrote this book
I kept meeting owners with a book they were quietly proud of and quietly disappointed by. Copies in a box by the desk. A launch that went quiet. They'd tell me, almost apologizing, that they never did the follow-up part.
Here's what I want you to hear: the book didn't fail. The deployment did. And deployment is the small part. It's the part that's easy to fix once you can actually see it.
This book is the four steps I walk owners through to close that gap. It's short on purpose, because the whole point is that the fix is smaller than you think.
Next Steps